Caroline Souza                                                                 

                                  


Social Media Content Creator & Strategist based in Rotterdam, NL  

Get to know me




Atados                                                                                                                                                           
Content Writer 
2023 - Present 
São Paulo, Brazil (remote)

Project  Details
Atados' goal is to inspire people to engage in social causes by connecting them with NGOs, and social projects through its platform. It also works with private companies to promote social responsibility by teaming them up with meaningful initiatives. Big brands like Heineken, PepsiCo, and Pfizer are some of its partners.

Work
Create informative content about social causes, volunteering, and social impact. Position Atados as an expert in volunteering and a champion of social causes. Be a reliable source of information on mobilization and social transformation, and share stories of volunteers and organizations as a source of inspiration. Produly contributed to the 10k follower growth on Instagram within one year (2023-2024), achieved through organic content and community-focused strategies.

Skills
Content Writing 
Content Strategy   
Research   
Trend Monitoring  

Social Media
 @Atados & @Atadosparaongs
Linkedin




Ocean Love
Content Creator 
2024 - Present
Amsterdam, NL (remote)

Project  Details
Ocean Love is a nonprofit organization on a mission to protect and restore the ocean. With photographers, poets, divers, videographers, biologists, activists, and storytellers, OceanLove wants to show the fragility and beauty of the oceans. We aim to make you fall in love with those oceans and everything that lives in them. Because you protect what you love, that’s what we truly believe.

Work 
Create informative, educational, and inspiring content to raise awareness about critical ocean issues. My approach highlights the beauty of the ocean and its marine life, always using a delicate and respectful tone. Also contributing to organizing marketing plans to expand the reach of the Ocean Love Innovation Awards, engaging participants, donors, and partners. The awards invites individuals to submit innovative ideas for protecting the ocean, with the winning idea brought to life. In 2024, we received an incredible 85 submissions from people all over the world.

Skills
Content Writing  
Content Strategy 
Graphic Design  
Research  
Trend Monitoring  

Social Media
@Oceanlovenews

 



Spark Legal and Policy Consulting
PR Content Creator 
2024 -  Present 
Brussels, BE (remote)

Project  Details
Spark is a research consultancy that focuses on law and policy services at the EU and national levels. Working from offices in Brussels and London, Spark aims to create a bridge of knowledge which transcends borders, languages and cultures.

Work 
As a PR Communications freelance, I'm responsible for personalizing PR materials, such as new studies, and transforming them into engaging content for LinkedIn. I adapt the tone to resonate with the target audience, ensuring that the content is clear, concise, and easy to read. Additionally, I work on improving the brand's visuals and graphics to maintain a consistent and professional standard across all publications. I also conduct monthly metrics analyses, providing actionable insights and recommendations to optimize content performance and boost audience engagement. A significant portion of my work involves showcasing the organization’s contributions to the European Commission.

Skills
Content Writing  
Content Strategy 
Graphic Design  
Metrics Analyses and Report

Social Media
Linkedin